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A customer purchase.


Search Engine

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Search Engine Results Page (SERP)

The web page that a search engine returns in response to a search query. SERP content is drawn from one or more of the following sources:

  • Search indexes
  • Internet directories
  • Sponsored search listings

Related Words  Search EngineSearch IndexSearch Query

Search Index

A map of the Internet created automatically by means of web spiders. Search indexes generally relate web page content to one or more keywords. Modern search indices also use a variety of techniques to asess the relevance of a web page to a given keyword, both globally and relative to similar pages.

Related Words  Keyword

Search Query

A string of text, composed of keywords and search operators arranged according to a given search syntax, that serves as the input to a search engine. For example, consider the following search queries, which use the Google search syntax:

Each of these search queries contains the keywords "apple" and "pie," and the first two also contains the composite keyword "apple pie." Each query will produce a different result, though, due to the arrangement of operators in conjunction with the keywords.

Search query results are generally displayed on a Search Engine Results Page (SERP).

Related Words  KeywordSearch EngineSearch Engine Results Page (SERP)

Search Term

See Keyword.

Related Words  Keyword


Related Words  Search Engine Results Page (SERP)

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