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Affiliate Marketing Glossary

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Within the context of Affiliate Marketing, an advertiser pays an affiliate (also called a publisher) to generate sales or leads on the advertiser's behalf by a variety of means.

Related Words  AffiliateAffiliate MarketingSale


Within the context of Affiliate Marketing, an advertiser pays an affiliate to generate sales, leads, or other events on the advertiser's behalf.

While an affiliate may have a direct relationship with an advertiser, more commonly affiliates and advertisers connect via affiliate networks like Commission Junction or LinkShare.

Also: Publisher.

Related Words  AdvertiserAffiliate MarketingSale

Affiliate Marketing

Driving traffic to your website by soliciting and motivating affiliate website operators and content publishers to sell your products.

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Related Words  AdvertiserAffiliatePublisher

Affiliate Network

A company that facilitates affiliate marketing by providing lead and conversion tracking, payment management, and affiliate recruiting and management services for advertisers. Networks generally charge advertisers a flat fee to initiate service, as well as a percentage of each transaction generated within the network. Although there are dozens of affiliate networks, the vast majority of affiliate transactions are processed by one of the following four companies:

Related Words  AdvertiserAffiliateAffiliate MarketingConversion

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