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Affiliate Marketing Glossary

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Advertiser

Within the context of Affiliate Marketing, an advertiser pays an affiliate (also called a publisher) to generate sales or leads on the advertiser's behalf by a variety of means.

Related Words  AffiliateAffiliate MarketingSale

Affiliate

Within the context of Affiliate Marketing, an advertiser pays an affiliate to generate sales, leads, or other events on the advertiser's behalf.

While an affiliate may have a direct relationship with an advertiser, more commonly affiliates and advertisers connect via affiliate networks like Commission Junction or LinkShare.

Also: Publisher.

Related Words  AdvertiserAffiliate MarketingSale

Affiliate Marketing

Driving traffic to your website by soliciting and motivating affiliate website operators and content publishers to sell your products.

Click here to learn how Profit Rank can help meet your Affiliate Marketing needs!

Related Words  AdvertiserAffiliatePublisher

Affiliate Network

A company that facilitates affiliate marketing by providing lead and conversion tracking, payment management, and affiliate recruiting and management services for advertisers. Networks generally charge advertisers a flat fee to initiate service, as well as a percentage of each transaction generated within the network. Although there are dozens of affiliate networks, the vast majority of affiliate transactions are processed by one of the following four companies:

Related Words  AdvertiserAffiliateAffiliate MarketingConversion

Conversion

When a potential customer clicks through to the merchant site and completes a purchase.

 

Keyword

A word or short phrase that forms part of a search query.

Also: Key Phrase, Search Term

Related Words  Search Query

Publisher

See Affiliate.

Related Words  Affiliate

Sale

A customer purchase.

 

Search Engine

Definition coming soon!

 

Search Engine Results Page (SERP)

The web page that a search engine returns in response to a search query. SERP content is drawn from one or more of the following sources:

  • Search indexes
  • Internet directories
  • Sponsored search listings

Related Words  Search EngineSearch IndexSearch Query

Search Index

A map of the Internet created automatically by means of web spiders. Search indexes generally relate web page content to one or more keywords. Modern search indices also use a variety of techniques to asess the relevance of a web page to a given keyword, both globally and relative to similar pages.

Related Words  Keyword

Search Query

A string of text, composed of keywords and search operators arranged according to a given search syntax, that serves as the input to a search engine. For example, consider the following search queries, which use the Google search syntax:

Each of these search queries contains the keywords "apple" and "pie," and the first two also contains the composite keyword "apple pie." Each query will produce a different result, though, due to the arrangement of operators in conjunction with the keywords.

Search query results are generally displayed on a Search Engine Results Page (SERP).

Related Words  KeywordSearch EngineSearch Engine Results Page (SERP)

Search Term

See Keyword.

Related Words  Keyword

SERP

Related Words  Search Engine Results Page (SERP)

Traffic

 The volume of website visitors over a given period of time.

 

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