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Sunday, April 8, 2007
How NOT to Sell… well… pretty much anything!
By Jason Williscroft @ 2:42 AM :: 3968 Views :: 0 Comments :: Article Rating :: Organic Search
Don't be this guy. Really. This is a funny read, but don't lose sight of the moral in the story.
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Tuesday, April 3, 2007
Macros, Analytics, Paid Search Performance Improvement
By Jason Williscroft @ 10:17 AM :: 3696 Views :: 0 Comments :: Article Rating :: Sponsored Search
Lots of useful info on extracting maximal performance data from Google AdWords into Google Analytics.
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Tuesday, April 3, 2007
Great Usability Thread (Warning: Math!)
By Jason Williscroft @ 9:48 AM :: 19126 Views :: 0 Comments :: Article Rating :: Organic Search, Usability Optimization
There's a great ongoing discussion at Cre8asite Forums on the meaning and mechanics of Usability Optimization, with side riffs on SEO, economics, and ...
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Monday, April 2, 2007
The Voice of Experience
By Jason Williscroft @ 6:59 AM :: 3531 Views :: 0 Comments :: Article Rating :: Affiliate Marketing
There is an excellent discussion underway at WebmasterWorld on the topic of Affiliate Marketing. If you're an affiliate, or considering getting into t...
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Friday, March 30, 2007
Affiliate Arbitrage: Naughty or Nice?
By Jason Williscroft @ 11:52 AM :: 5508 Views :: 2 Comments :: Article Rating :: Affiliate Marketing
We asked search guru Kevin Lee how affiliates cheat. His response, and our take on it.
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Monday, March 26, 2007
CIMA and William Blair & Company Semiannual Interactive Marketing Survey Results
By Jason Williscroft @ 2:11 AM :: 10657 Views :: 0 Comments :: Article Rating :: Breaking News, Organic Search, Sponsored Search, Marketplace

William Blair & Company, in collaboration with the Chicago Interactive Marketing Association (CIMA), published the third edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners’ expectations for future performance and trends.  The survey targets the more than 600 members of CIMA and includes responses from more than 100 members.

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Saturday, March 24, 2007
New Resource: Easy Lynx Installation
By Jason Williscroft @ 5:23 AM :: 8198 Views :: 0 Comments :: Article Rating :: Breaking News, Organic Search, Tools
Lynx is an indispensable tool that lets a user see through the eyes of a search engine spider. Installing & configuring it can be tough, though, s...
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Saturday, March 24, 2007
Getting to Zero
By Jason Williscroft @ 2:03 AM :: 6024 Views :: 0 Comments :: Article Rating :: Organic Search

Before Organic Search Marketing, there's Search Engine Optimization. Before SEO, there's Search Engine Accessibility. Find out how search spiders see your site, and learn what to do when they can't.

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Friday, March 23, 2007
Usability Optimization: The Hardware Store Model
By Jason Williscroft @ 6:34 AM :: 31255 Views :: 2 Comments :: Article Rating :: Usability Optimization
Big words for a simple concept: we examine Usability Optimization within the context of a bricks-and-mortar hardware store. 
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Friday, March 23, 2007
The Negative Case for Usability Optimization
By Jason Williscroft @ 4:10 AM :: 4892 Views :: 0 Comments :: Article Rating :: Usability Optimization
Does Usability Optimization have value in the marketplace? Ask the one entity in the American economy not subject to market forces.
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