Entries for the 'Sponsored Search' Category

Online Media Daily reports the existence of a new Trojan Horse that exploits Google AdSense ads. What that means, and why we aren't worried about it.

Profit Rank has always asserted that there's gold in the intersection between Organic & Sponsored Search. Industry research finally catches up.

MSN adCenter 3.7.1 has officially launched. Improvement? The jury's still out.

William Blair & Company, in collaboration with the Chicago Interactive Marketing Association (CIMA), published the third edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners’ expectations for future performance and trends.  The survey targets the more than 600 members of CIMA and includes responses from more than 100 members.

After two years millions spent in development, Yahoo! finally unveils their new Search Marketing tool at a series of workshops nationwide. The result? It's AdWords.