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Thursday, October 16, 2014
Keyword Attribution from Clickz
By Mike Gunn @ 9:53 AM :: 4582 Views :: 0 Comments :: Article Rating :: Breaking News, Sponsored Search
This is a very good article on Keyword Attribution from Clickz. Follow this link for details: http://www.clickz.com/clickz/column/2375931/rethinking-k...
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Friday, December 21, 2007
Trojan Hijacks Google, Redirects Browsers To Different Ads
By Jason Williscroft @ 10:06 AM :: 10507 Views :: 0 Comments :: Article Rating :: Breaking News, Sponsored Search, Marketplace

Online Media Daily reports the existence of a new Trojan Horse that exploits Google AdSense ads. What that means, and why we aren't worried about it.

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Monday, April 30, 2007
Synergy Between Organic & Sponsored Search
By Jason Williscroft @ 12:39 PM :: 34826 Views :: 0 Comments :: Article Rating :: Sponsored Search

Profit Rank has always asserted that there's gold in the intersection between Organic & Sponsored Search. Industry research finally catches up.

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Monday, April 30, 2007
New adCenter Growing Pains
By Jason Williscroft @ 12:09 PM :: 5819 Views :: 0 Comments :: Article Rating :: Breaking News, Sponsored Search

MSN adCenter 3.7.1 has officially launched. Improvement? The jury's still out.

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Tuesday, April 3, 2007
Macros, Analytics, Paid Search Performance Improvement
By Jason Williscroft @ 10:17 AM :: 3702 Views :: 0 Comments :: Article Rating :: Sponsored Search
Lots of useful info on extracting maximal performance data from Google AdWords into Google Analytics.
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Monday, March 26, 2007
CIMA and William Blair & Company Semiannual Interactive Marketing Survey Results
By Jason Williscroft @ 2:11 AM :: 10670 Views :: 0 Comments :: Article Rating :: Breaking News, Organic Search, Sponsored Search, Marketplace

William Blair & Company, in collaboration with the Chicago Interactive Marketing Association (CIMA), published the third edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners’ expectations for future performance and trends.  The survey targets the more than 600 members of CIMA and includes responses from more than 100 members.

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Tuesday, February 6, 2007
New Yahoo! Sponsored Search Workshop: After Action Report
By Jason Williscroft @ 2:03 AM :: 8084 Views :: 0 Comments :: Article Rating :: Breaking News, Sponsored Search

After two years millions spent in development, Yahoo! finally unveils their new Search Marketing tool at a series of workshops nationwide. The result? It's AdWords.

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