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Entries for March 2007

Friday, March 30, 2007
Affiliate Arbitrage: Naughty or Nice?
By Jason Williscroft @ 11:52 AM :: 5281 Views :: 2 Comments :: Article Rating :: Affiliate Marketing
We asked search guru Kevin Lee how affiliates cheat. His response, and our take on it.
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Monday, March 26, 2007
CIMA and William Blair & Company Semiannual Interactive Marketing Survey Results
By Jason Williscroft @ 2:11 AM :: 10350 Views :: 0 Comments :: Article Rating :: Breaking News, Organic Search, Sponsored Search, Marketplace

William Blair & Company, in collaboration with the Chicago Interactive Marketing Association (CIMA), published the third edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners’ expectations for future performance and trends.  The survey targets the more than 600 members of CIMA and includes responses from more than 100 members.

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Saturday, March 24, 2007
New Resource: Easy Lynx Installation
By Jason Williscroft @ 5:23 AM :: 7874 Views :: 0 Comments :: Article Rating :: Breaking News, Organic Search, Tools
Lynx is an indispensable tool that lets a user see through the eyes of a search engine spider. Installing & configuring it can be tough, though, s...
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Saturday, March 24, 2007
Getting to Zero
By Jason Williscroft @ 2:03 AM :: 5811 Views :: 0 Comments :: Article Rating :: Organic Search

Before Organic Search Marketing, there's Search Engine Optimization. Before SEO, there's Search Engine Accessibility. Find out how search spiders see your site, and learn what to do when they can't.

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Friday, March 23, 2007
Usability Optimization: The Hardware Store Model
By Jason Williscroft @ 6:34 AM :: 31107 Views :: 2 Comments :: Article Rating :: Usability Optimization
Big words for a simple concept: we examine Usability Optimization within the context of a bricks-and-mortar hardware store. 
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Friday, March 23, 2007
The Negative Case for Usability Optimization
By Jason Williscroft @ 4:10 AM :: 4740 Views :: 0 Comments :: Article Rating :: Usability Optimization
Does Usability Optimization have value in the marketplace? Ask the one entity in the American economy not subject to market forces.
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Tuesday, March 6, 2007
New ProfitRank.com Officially Launched
By Jason Williscroft @ 10:16 AM :: 3674 Views :: 0 Comments :: Article Rating :: Breaking News
After several months in development, the new ProfitRank.com is now live and firing on all cylinders.
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